The city of Chicago contribution to the music industry has been nothing short of amazing. Producing legendary names from every era such as Ramsey Lewis, Earth Wind and Fire, Styx, and Kanye West.
Although, the dark underbellies of inner city Chicago hold claim to being arguably Hip Hop's most influential places. With the 2010’s bringing the cities most notoriety with the creation of Drill music. With names like Chief Keef, Lil Durk, G Herbo, and Lil Bibby leading charge, King Von has been on a path of success since the release of one of his most notable tracks “Crazy Story”. Since, Von has been consistent with his craft and building to his magnum opus and third studio album Welcome to O’block.
Since the sub-genres explosion in 2012, Drill has become synonymous with its dark, gritty, and almost cynical language. The clashing ideals of not only death and despair but brotherhood and pride for one's self and community is the equivalent of a car wreck, it's difficult to not to pay attention.
Contrary to belief, Drill music has accomplished what many other subcultures are not able to do, which is go global. With the sub genre extending its reach internationally, it has essentially established itself in some of the world's biggest hubs of creativity, New York and London. Von has steadily built his name and credibility as a full fledged artist with the release of his second studio release Levon James, which saw Von take his career to another level with the bouncy record “ Welcome to the O.”
Welcome to O’ Block serves as the perfect opportunity for Von to give fans the opportunity to experience a unique and authentic look into his life and his story. Often sharing details from his aforementioned neighborhood O’ Block, Von’s ability to create such vivid images with his wordplay places him amongst some of the best as far as storytelling in Hip Hop today. Over 16 tracks with a runtime of 43 minutes, Von squeezes every ounce of artistry possible, as he showcases multiple phases of himself.
The first eight tracks of the album serve as Von’s canvas, allowing for him to deliver his aggressive fast paced tracks that he is known for such as “Armed & Dangerous” and “GTA”.Von also explores a different vibe with songs like,“Demon” and “The Code”, showing the signs of thought and creativity put into this project.
The second half of Welcome to O’Block, sees Von dive into that innovation and artistry as he details previously unknown emotions like regret, sorrow, love, and happiness.
As the album features contributions from Polo G, Lil Durk, Prince Dre, Dreezy, MoneyBagg Yo, and Fivio Foreign, King Von taps into his ability to create distinct Hip Hop moments while showcasing a plethora of pain and pleasures.
With the release of his third album, King Von has accomplished so much in so little time. From 2018, grabbing the attention of Hip Hop heads with singles to the current release of his third studio album. Stream Welcome to O’Block on all DSPs today.